Transcript
WEBVTT
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similarly, it's just occurred to me.
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It was like wait a second, I wasn't, I wasn't supposed to fit in, I wasn't meant to.
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You know, it was like that was the point, like that.
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That's been so.
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Uh, it's felt so good to do it's's liberating, isn't it?
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Yeah, it's like we weren't meant to fit in some of these spaces, you know, and that's okay.
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Hello, this is Maddox.
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And this is Dwight.
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We're the Connections and Community guys and you're listening to.
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The For the Love of Creatives podcast.
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I stuttered, didn't I?
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It's quite all right.
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Today we're joined by our featured guest, Jocelyn Tatum.
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Hi, nice to meet y'all.
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Good to see y'all again.
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Welcome to the podcast, jocelyn.
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We're really excited to have you here and really excited for you to share your story, because I think it's going to be something that our audience is going to really love listening to, based on the conversation.
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Based on the conversation.
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So I'll say, jocelyn and Dwight and I we met at a birthday party a couple of weeks ago and after some conversation at the birthday party, we just realized that Jocelyn is like an ideal candidate, you know, for being a featured guest.
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And so here we are, we invited, and she jumped up and down and said yes, absolutely.
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And I understand from her that this is pretty much the first time that she's really shared her story publicly.
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I think that asking her to share a story has kind of caused her to really reflect.
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But I'll let her tell you about that.
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Jocelyn, I'm going to pass it over to you and let you tell our audience just a little bit about who you are and what you're up to, and then we'll go from there.
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Yeah, thank you so much for having me.
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Yeah, so you know back kind of relates to why I haven't shared my story much.
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I'm a lifelong journalist and we are told to stay out of the way we are not.
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You know we can't use value loaded terms.
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I've been asked to speak quite a bit, but on news writing or magazine writing, and my story is never really involved in that.
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So it's kind of fun to.
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I'm not allowed to usually talk about me, so this is kind of fun to tell my story a little bit.
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So I am a journalist, I am an editor, I am a.
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I've been a college educator also most of my life.
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I kind of stepped away from that because you know the whole adage when you're teaching, you're not doing, you're teaching other people to do your dream, and so it was kind of something I fell into when I was.
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I left the newsroom to move back home to Texas and was going to work in the newsrooms here.
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But it was 2008 when there wasn't anyone was hiring, and so I was like I'll just teach college for a semester.
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I already had a master's in narrative journalism, which is also known as creative long form creative nonfiction, and so I had the ability to teach, and so it ended up being a 12-year journey, while I was a freelance journalist on the side and I've also launched a women's magazine with someone else owned it, but I was the executive editor and built the magazine for her and that was beautiful and lovely.
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And more recently, yeah, I've been coaching and mentoring, and so that's a little bit about me.
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Sixth generation Texan, but have lived all over the world.
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I just love the texture that you're building into the story.
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Already you have a broad background.
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Yeah, it's a little all over the place, but at first it was concerning to me.
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While I was living my life at the time, jumping all over the place, I was like, what does teaching have to do with my journalism career?
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I want to focus on my journalism career and I was teaching news writing, which kept my mind fresh, and then I was teaching media literacy, which included media ethics, media economics, media law, and so it was all the research for the lectures.
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And then I was also running student publications for the district, so I was helping manage young reporters and aspiring journalists, and so it was like still kept my mind fresh, but I was like teaching is just gonna like put a big hole in my career.
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But then when I look, you know, as we age and we look back, we start to see like, oh my gosh, all of it makes sense.
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It all absolutely makes sense to like where I'm supposed to be and what I'm doing now and all of it's lending to the work that I want to do in, you know, as a creative in the community.
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I never called myself a creative until recently.
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I absolutely love that.
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You know when, that moment when you realized all that jumping around and all those things that you did that you didn't think were related to much, all came into vision.
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I have a similar experience where I was, you know, in the beauty industry for 40 years and I had side hustles that were all over the map and then one day, when it started to come into focus, it was like, oh my gosh, this has been, you've been training for something your whole life and didn't realize it.
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Isn't that powerful.
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Yes, I love the way you said that, absolutely.
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You've been training for something your whole life and every just like a news story, every single bit of it adds value to the thesis of the story.
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Right, like every single piece.
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I always think of it as connect the dots, the thesis of the story.
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Right, like every single piece I always think of as connect the dots.
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You know, like when you're drawing the lines to make the picture, towards the end of the picture you start to see what the thing is going to make out like oh, it's a puppy or it's a constellation.
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You know it's kind of cool.
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So we can look back and see, like everything, every moment, even the heartaches, the resume gaps, you know they all absolutely added value to where we're going next.
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That's amazing Now, when you, as you look back and you're able to appreciate the masterpiece that has become the life that you're leaning into.
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What were the first hints that you were headed in the direction of being able to share stories, to have an interest in journalism?
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You know, it's interesting Another seemingly disconnected part of my life.
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I was a philosophy major studying ancient.
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I loved studying ancient philosophy and ancient wisdom and at one point I was living in Rome studying great tragedies and comedies.
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And then we went to Greece for 10 days to kind of focus on that part and we were studying ancient art and architecture and I was just like wow, like the human story is universal and it's never changed.
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You hear these stories about these ancient Greek gods, you know, and their love stories sound very similar to my at the time 21-year-old self's issues.
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And so I was like how can I, you know?
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And I was kind of teased a little bit by like how useless that degree was and how I was like good job, jocelyn, you can now critically think.
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And I was like well, that's more valuable than you think these days.
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But I was like how can I?
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It's, it is very like what do you?
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What would I get a job in doing that, you know?
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So it was like human nature and story is so important for the healing of humanity and for connecting people and it helps me feel less alone.
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You know, I had a pretty, pretty dark childhood and so it.
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Books saved me, stories saved me.
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And so it was like, wow, how can I, how can I make this mundane, you know like a mundane practice, and make this digestible and earthly and not like stuck in the heavens?
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And I was like, oh, journalism.
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And so I ended up going from that to get a master's in journalism and so that's where I started being drawn to it, and I ended up immediately met with a mentor there who became still as a mentor after 20 years.
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We were emailing last week.
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He was a bureau chief, a Wall Street Journal bureau chief for Mexico City, chicago, new York, and his big thing was narratives in journalism, which is a kind of a unique practice.
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And it's like how can you use creative and literary devices in nonfiction news writing to connect people and to get people to care about the subjects?
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And I was like, oh my gosh, now my philosophy degree is making sense, you know, with the emphasis in literature and all that.
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So that's, that's where it started.
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Oh, that's beautiful and I love the tie-in of how you were connected to your mentor and I know that in being in a position where you were.
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But in being in a position where you were educating, you've probably been able to pay that forward.
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Yes, yeah, you know, I never.
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I think for me, I never could have guessed this.
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It's funny I was kind of I.
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I never would wanted to be a teacher, and so when I did it, I never thought I would love it as much as I did to be a teacher, and so when I did it, I never thought I would love it as much as I did.
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And I think it was because part of me knew, like these students aren't going to remember probably 90% of what I'm teaching them, but I knew that they would remember how they felt in my class and and that it was so important for me to know that at least one person on the it doesn't take much right that one person cared.
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One person cared about my heart, my success, and so if I was that one person, or if I was the third person in their life, just to let them know that I deeply cared about them and their success and that I would always be there for them, and so that was the thing about teaching that I never thought would happen.
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The thing about teaching that I never thought would happen.
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That is so beautiful, jocelyn.
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I mean, I got cold chills right now.
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It's just wow, I'm in awe.
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That's beautiful.
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Thank you.
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So let's start with the here and now.
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You know, when you and I spoke at the birthday party, you shared a little bit.
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I want to hear all the juicy stuff you shared a little bit about a dream that you have and a concept that you have begin to flesh out and formulate.
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So please take us there.
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Yeah, okay, let's see if I can do this.
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It's a little all over the place, no, but I've really been thinking about it a lot and kind of building the plane as it takes off, but it just like occurred to me.
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You know, one of the things that I've learned about journalism is that there's all this gatekeeping, right, there's like the journalist has to pick up the story and then they have to pitch it to the editor and the editor might turn it down, and then there's like the editor might keep it, but then more ad space sells, so the new story gets dropped.
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Or there's a bigger story that comes in.
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There's just um, or the advertisers don't agree with the content of this.
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There's all this gatekeeping.
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And so I was like you know, I think for me in my healing journey recently I have been journaling about my life.
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You trying to reflect on like pieces of my story and just to write my own story for the first time has been so powerful.
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In so many ways.
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It's just healing, it's kind of reflective, it integrates parts of my life that I didn't even um realize, I hadn't even reflected on or integrated.
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And so I was like how can I bring all of this experience of caring, of teaching, of news writing, of into into the world and bring that to others.
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And so part of like when we have a when we write, it's like another way of having a voice when we write our story.
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So it was like how can I like help people understand, have access to their voice in a different way through, like the writing process, and kind of bring it out of the ivory tower into these kind of writing workshops, slash, healing, storytelling circles?
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So it sounds kind of similar to what you all are doing a little bit, but bringing people together in um, in a circle, and maybe we have a topic and then we tell our story and we share.
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And I think you know maddox you had mentioned like tell your story first, and I think that's so important.
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It's like share, you know, breaking, kind of breaking the ice and sharing a bit of my story.
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So then they and I I've never had an issue with being vulnerable or telling people kind of the more unsavory parts of my life and my story, because the part is as a journalist, that's how you get you connect with your sources.
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It's not a I don't want to say it sounds manipulative when I say that, but it's just it's genuinely.
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It's like you're going to tell me something about how you survived the Rwandan genocide in 1994.
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I'm I'm happy to cry with you and share part of my story too, you know.
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So if we could do that in circle.
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And then I just recently had the idea of bringing this into prisons, but just teaching them how to write their story and then kind of workshop it with them and make it easy and accessible, let them know that it's so doable, but then, like, pull it together in a sort of publication, whether it's a collection of essays in a magazine or or a book.
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And so because journalists don't have access to inmates, we can't very, we know very little about what goes on in there.
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And so, like, if you know, that would be like one example, going into women's abuse shelters or just into a bookstore or coffee shop, you know, but getting that kind of removing that gatekeeping in journalism and getting a first person account of the news or of just things that are going on in the world.
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So that's kind of a part of what I'm working towards right now, and there's a lot of other parts to that.
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So let me know if I'm going, if I'm rambling, but there's, it's, it's.
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I'm still kind of like formulating it, but I've already started doing it for the last year.
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There's a little bit of what I've already started doing.
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Oh, it sounds so powerful, as you share, that I can't help but think of what it is for people to feel seen, and it's when people are exposed to those parts of ourselves that may be a little uncomfortable, that you can see, that they can see themselves and they open up.
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Yeah, and just kind of looking at someone and saying that your story matters and it absolutely matters because it is a thread in the tapestry of life and without that one thread none of the tapestry could be held together, and that when people feel that and hear that, they're just like, really I matter, my story matters.
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And it's so powerful just to just to feel like someone really gets you and understands.
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Yeah, you know, our stories are the one thing that connect one heart to another, you know, and, and it just it, it connects us in a way that nothing else really can.
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You know, you made reference to other a moment ago about I don't remember, I can't say how you word it, but it was like building a plane as it takes off.
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Yeah.
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I love that because, oh my God, does it take courage to do that, or what.
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I feel like we're.
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I didn't have the language for it, I do now.
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Thank you so much because I feel like we're doing the same thing.
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We're.
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We're building a plane as it takes off and, um, we don't know whether we don't know whether it's going to get off the runway or not, and the only way you can find out is by doing it.
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And, forgive me, I have all these teaching writing analogies, but it's kind of like you won't know what the paragraph is going to look like until you write the first sentence, right?
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So you're kind of discovering the story and you're doing the research for the story.
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You have to by doing it, by living it.
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You know research in real time.
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Yeah, yes, I think sometimes that's where creatives get stuck right, as we think that we a have to do it alone and be that we have to have it all figured out.
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And we don't we, none of us do, we can just um, I think you know, also at Marissa's party I ran in her boss who had mentioned, um, he works in the business school right at the local university and he was like a business plan, don't do that.
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I was like what I was like and he helps, uh, creative entrepreneurs um build their business.
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And so I was like that's kind of refreshing, because business plans just they're paralyzing to me, they're so boring.
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You know, we worked on a business plan, formulated something that was fairly solid, but after we wrote it all out we set it aside and haven't reflected on it since then.
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It is kind of boring.
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Yeah, I mean it's like we're in the university of life, right, forgive the cliche, but like we get to kind of take the next creative, grounded action, take the next step and then the next step unfolds.
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It's almost like in that heart led living right, like that intuitively guided living.
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It's like the steps just to kind of appear below your feet and it takes a lot of deep trust.
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You iterate, you make mistakes and you iterate again.
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You pivot when you need to, yeah, but the main thing is you just have to keep going.
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Dwight, did you have something you were going to say?
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I thought I heard you try to get a word in edgewise there, dwight did you have something you were going to say?
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I thought I heard you try to get a word in edgewise there.
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No, I was just talking about how all of our efforts to try to formalize things and to make it so that we had a business plan of sorts, we eventually wised up and steered toward a true north of understanding who it was that we served and what it was that we ultimately saw as important, and that's that's really guided our decisions, I'd say for the last year or two, yes, and that is actually important.
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Another writing analogy is like before you write the story, you do need to know who your audience is like you, who you're writing to like what publication and who is it geared to.
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So that came about the opposite of the way you would think it would.
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You know, we didn't really identify who we served, they just showed up.
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You know, it was just one day we were noticing creative people just flocking around us and it was kind of like our audience picked us instead of us picking the audience.
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We were like all of a sudden, one day this light bulb went off and we were going in kind of a different direction and we had this long talk and went.
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You know what?
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It's right there, you know, and we know where to find that audience and we're really drawn to that audience.
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And we're really drawn to that audience and what it and they're drawn to us.
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We abandoned where we were going and shifted, rebranded everything, and this was only what Dwight, two months ago, three months ago, yeah, it's been.
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it's been in the works.
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I'd say maybe, maybe a little more like four, but yeah, a lot of, a lot of parts.
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The rebranding was painful because we had a lot of the collateral for the old stuff.
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And we still come across it, all the artwork and yeah.
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But you were open to the story changing which is so valuable.
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Yes, I just put an email out to our audience and said we're pivoting and it's going to cause us to do a complete rebrand.
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So we appreciate your patience while we go through that.
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I mean that's, it's like, and you know any artist has to be, not has to be.
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I don't want to say like that, but you know we need, we have to be open to the art changing or to, or maybe the draft of the story isn't working, so we discard it and we have to be willing to start over and that's how you get the best.
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I guess like product, the best painting, the best writing is we.
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That's what they.
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I mean, they taught us that in graduate school.
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It's like you have to be willing to the story changing.
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Jocelyn, you went into this reporting, researching, and you thought that it was going to be this and you can't.
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You have to throw all the old notes away, otherwise you're going to miss the actual story.
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And I was like but all this work, you know, I just I've never wasted analogies this much.
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This is funny.
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I'm like teaching a writing class on accident, but um so is there more to tell more details about the current, the dream, the unfolding, unfolding the plane that's taken off as you're building it?
00:20:53.867 --> 00:20:57.685
Yeah, and so it's interesting because it did start a little bit different.
00:20:57.685 --> 00:21:00.304
And I'm still doing this, but it's helping me.
00:21:00.304 --> 00:21:14.000
You know I'm a single mom, so it's helping me pay the bills this portion of it, because the other one I haven't figured out how to turn that into a stream of revenue out, how to turn that into a um, a revenue stream of revenue.
00:21:14.000 --> 00:21:14.281
But um is.
00:21:14.281 --> 00:21:27.655
You know, the local university has asked me to speak to their strategic communications department once a year for like the last seven years about um, creative journalism, non, you know, creative nonfiction, narrative journalism they call it, there's like five different names for it.
00:21:27.655 --> 00:21:34.171
But and to their strategic communications is advertising, public relations and marketing.
00:21:34.171 --> 00:21:36.597
And I think I'm missing another piece to it.
00:21:36.597 --> 00:21:44.800
But and how the that type of journalism would add value to them putting together like writing for their clients.
00:21:44.800 --> 00:21:48.147
And and then I was like, oh, why don't I do that?
00:21:48.147 --> 00:21:53.007
You know, advertising and public relations are so expensive and not as authentic.
00:21:53.007 --> 00:21:59.808
You know, like the type of, you know, journalists when they're doing their job, well, they are.
00:21:59.808 --> 00:22:13.097
It's pure content, right, it's like it's ideally unbiased, it's ideally objective and it's also compelling and it's engaging and it's interesting and educational.
00:22:13.097 --> 00:22:20.282
And so, like what if I could do that for the business world somehow like skip and collaborate with their PR people?
00:22:20.282 --> 00:22:29.428
So, and it's still like help, so it's basically helping nonprofits and businesses also find their voice and be seen in the world in a more authentic way.
00:22:29.428 --> 00:22:34.763
So, like, I have a couple of clients, like a CEO, a couple of CEOs I'm working with now.
00:22:34.763 --> 00:22:46.997
I'm writing their like it's an in-depth news profile, feature news profile on them and their company and then they're using that for their website or all those others.
00:22:46.997 --> 00:22:49.540
So that's been kind of cool to do that with.
00:22:49.761 --> 00:23:02.199
And then in the business world, in the realm, trying to think of what else I like there's a nonprofit I'm helping for next to nothing right now to do that for their story, Like how would a journalist approach?
00:23:02.199 --> 00:23:07.599
How, and then kind of connect I call it a narrative strategy, so how to connect them to local media outlets.
00:23:07.599 --> 00:23:11.449
And then I also want to have a bookstore.
00:23:11.449 --> 00:23:31.107
And so I want to have a bookstore that's like a little lighthouse in the community, that's like an event space and I want to have these writing workshops like events at the bookstore space, but also like have guest speakers come in and then from that and this.
00:23:31.107 --> 00:23:33.817
Is this actually something kind of similar out there?
00:23:33.817 --> 00:23:40.039
This is where I got all of these ideas, but I want the book space to also like in from these storytelling circles.
00:23:40.099 --> 00:23:51.428
Right, I'll like curate a publication of some sort because I love magazines and that's kind of where I've always been at home is just magazine writing and the design and the paper and um.
00:23:51.428 --> 00:24:06.499
But I was at Marfa, texas, a few years ago and they, um, there's this place called the Sentinel and it's this beautiful coffee shop, um slash event space and they are named after the local newspaper which was closing, and the New York times.
00:24:06.499 --> 00:24:15.624
I actually profiled this as a creative revenue model for um spaces, um and publications and um, yeah, and so it was.
00:24:15.624 --> 00:24:31.229
The newspaper was folding and they decided to, uh, buy the newspaper and not fund it with ads anymore but fund it with, like any sort of revenue that came in from the space, and so I was like I can do, do that where I'm from and somehow bring it home.
00:24:32.856 --> 00:24:35.365
I think you're definitely onto something really big.
00:24:35.365 --> 00:24:42.709
My intuition is just speaking very loudly right now that yes, yes, yes.
00:24:43.595 --> 00:24:47.326
Yeah, I definitely want to be involved in something like that.
00:24:48.096 --> 00:24:57.839
Yeah, I mean just like the, just there's, I think, just like a safe lighthouse space right when we can sit and share, and in full disclosure.
00:24:57.839 --> 00:24:59.624
A lot of this is inspired by my background in recovery.
00:24:59.624 --> 00:25:02.249
Um, I quit drinking six years ago.
00:25:02.914 --> 00:25:03.836
Oh, congratulations.
00:25:04.238 --> 00:25:04.818
Thank you.
00:25:04.818 --> 00:25:05.681
Thank you.
00:25:05.681 --> 00:25:07.403
It's been a journey.
00:25:07.403 --> 00:25:08.705
It runs in the family.
00:25:08.705 --> 00:25:18.617
My dad warned me and I was like no, it skips a generation.
00:25:18.617 --> 00:25:23.527
But it definitely was impacting my life in the worst way, and so when I quit drinking I was encouraged to join AA circles.
00:25:23.527 --> 00:25:32.298
I was like that's not really for me, I don't need that, and they're like it's not really about drinking or addiction so much, it's about connection, you know.
00:25:32.298 --> 00:25:37.729
And so I remember having to watch a little Ted talk about the.
00:25:37.729 --> 00:25:43.306
They say the opposite of addiction is not sobriety, the opposite of addiction is connection.
00:25:43.948 --> 00:25:44.608
And community.
00:25:45.055 --> 00:25:54.215
And community, yeah, and so like, and you just sit in circle with people and you've got what three to five minutes to share a part of your story, based on whatever topic we're talking.
00:25:54.215 --> 00:25:56.664
You can go off topic if you want, whatever you need for that day.
00:25:56.664 --> 00:26:14.656
But just connecting with other people in that way, like in such a vulnerable way, like tell you know when you're in recovery rooms you're sharing things that your deepest, darkest secrets sometimes, and no one's judging you and everyone's, and you're uplifting and healing other people on that environment.
00:26:14.656 --> 00:26:23.748
And it's like how powerful would it be to kind of again like bring that out of that environment into, like the secular, mundane space?
00:26:24.430 --> 00:26:29.580
Circles are magical in so many ways, especially if they're well led.
00:26:30.502 --> 00:26:32.185
Yeah, that's my fear.
00:26:32.185 --> 00:26:33.567
It's like I don't know how to lead a circle.